ROLE:
Senior Graphic Designer / Design Lead
AGENCY:
CaaStle
Project Overview
Scotch & Soda partnered with CaaStle to offer a subscription-based service called Scotch Select, allowing members to rent high-end clothing items from Scotch & Soda’s collection and experience the brand in a new way. As the Design Lead, I worked closely with the marketing team to oversee weekly emails, social media, and ads, ensuring all creative aligned with Scotch & Soda’s luxury identity. I also led the challenge of seamlessly integrating the brand's premium aesthetic into CaaStle’s platform, maintaining consistency across packaging, digital experiences, and marketing materials. To support this effort, Scotch & Soda provided the imagery for each story, season, and theme—including new arrivals and collections—creating a cohesive visual narrative across all touchpoints.
Logo Design / Lockup
To address the challenge of brand integration, a sublogo lockup was created to be used alongside Scotch & Soda’s existing logo/wordmark.
Color / Typeface
Packaging Design
For the packaging, the decision was made to use three different box sizes to accommodate various garment sizes. The largest box, featured prominently, was designed with an incognito exterior to protect the high-value merchandise during transit, while the interior featured a black flush with both the brand's main logo and the sublogo. This approach maintained the brand’s luxury appeal while ensuring the practicality of the service. The "Welcome to Scotch Select" kit included in the first shipment served as an introduction to the service, designed in an editorial style to resonate with the brand’s aesthetic.
Email & Marketing Collateral
To maintain the brand's premium positioning, email campaigns were tailored for both guests and members. These campaigns focused on driving acquisition goals, such as increasing "closeting" rates—adding items to the queue for the next shipment—or converting guests into subscribers.
UX / UI Web Design
The UX/UI design process involved translating CaaStle’s templated platform into a format that reflected Scotch & Soda’s high-end branding. The “How It Works” page was a critical component, explaining the service in a way that maintained the brand's luxurious tone. Custom iconography was created to match the brand's style, and systems were developed for essential pages such as the Home Page, Product Pages, Refer-a-Friend, and
Member Pages.
Iconography & Symbols
Team
Design Lead - TJ Rolle
Copy Lead - Jodie Hayford