ROLE:
Senior Graphic Designer / Design Lead
AGENCY:
CaaStle
Project Overview
Vince Unfold is a premium apparel subscription service that required an adaptation of Vince’s minimalist and refined aesthetic to a subscription-based model offered by CaaStle. The goal was to seamlessly integrate Vince’s existing brand elements into CaaStle’s service platform without compromising its minimalist, luxury identity.
Logo Design / Lockup
To preserve the brand’s minimalist identity, a lockup was created that subtly extended Vince’s existing logo to include “Unfold.”
Packaging Design
For Vince Unfold, we utilized three different box sizes to accommodate various garment dimensions. The exterior of the boxes was intentionally kept simple to reflect the brand’s refined elegance. Inside, the packaging featured a clean and subtle application of the Vince logo, reinforcing the brand’s identity in a sophisticated yet impactful manner. This design ensured that the high-value merchandise was both protected during transit and presented in a way that aligned with Vince’s minimalist and luxurious ethos.
Email & Marketing Collateral
Social Paid Ads
UX / UI Web Design
The UX/UI design was tailored to reflect Vince’s minimalist approach, focusing on clean, simple layouts that allowed the brand’s imagery to take center stage
